Edson Borgo arrives with his family at Teixeira de Freitas
Naturallis brand creation
Edson sells the Naturallis brand and creates a new brand called Ekoostrat (door-to-door)
Ekoostrat brand repositioning
Creation of Ekostrat factory with 290m²
First participation on Hair Brasil fair
Launch of Chocolate relaxing product line and many other products
Launch of Ecolore demi-permanent colors
Mr. Edson Borgo launches the book “Beleza, Competência & Arte - Faça do seu salão um grande negócio” (Freely translation: Beauty, Expertise & Art - Make your salon a great business)
Holding the International Coiffeur Convention in Vitoria (ES) counting with 1500 people participation already in its first edition
Ekoostrat loses the name to Natura Ekoos. Ecosmetics is born
Brand reformulation, which started to be called Ecosmetics Salon
Participation at Hair Brasil (SP)
Launch of Hair Spray and Max control relax ampoules
Launch of Ecolore line of maintenance and permanent color
Plastica Capilar reformulation with new packaging and new formula
Implementation of first technical courses: Improvement in Colorimetry, Chemistry with Color Art and Highlights Trends
Launch of the new Max Control Relax, new packaging and new formula
Beginning of new factory construction
Launch of For Kids and For Teens professional lines
Ecosmetics changes the brand to Ecosmetics International Salon
Concerts with many brazilian singers: Victor e Léo, Roupa Nova, Claudia Leite, Ivete Sangalo, Luan Santana and others.
HSB creation - Hair School Business, a school for exclusive qualification for Ecosmetics customers
Holding the Mega concert with the Italian singer Mafalda Minnozzi in Teixeira de Freitas (BA)
Holding the International Coiffeur Convention in Teixeira de Freitas (BA) with participation of 1200 people
Deployment of courses Hair Mis and Quality
Holding the International Coiffeur Convention in Salvador (BA) with participation of 1600 people
Holding the Coiffeur Convention in Vitória da Conquista (BA) with participation of 1100 people
Inauguration of Ecosmetics new factory with 3900 m² of constructed area in 10,000 m² total area
Partnership between HSB and U.A.A.M.I Italy (Unione Artistica Acconciatori Misti Italiani)
HSB: Qualification of 3600 hairstylists during the year
Hires the French world champion hairstylist Raphael Perrier as Ecosmetics artistic director
Launch of Nativa da Floresta line by Adriane Galisteu
Beginning of the distributors network expansion project
The company starts to structure the internalization joining the BEAUTY CARE BRASIL project
The Ecosmetics artistic director's team, Raphael Perrier, acknowledges themselves as world champions by OMC
The HSB registrates new record: 4800 qualified students
Holding the Coiffeur Convention in Vitoria (ES) with participation of 1800 people
Launch of new shades from the Ecolore colors line
HSB acknowledges itself as one of the best academies from Latin America and keeps the average of 4800 students over the year
Launch of Ecolore Hydrogen peroxide
Nutrition line relaunch, new formula and new packaging
Launch of Cachos Perfeitos line
Participation in events with booths of 250 m²: Beauty Fair (SP), HairNor (Recife), Hair Beauty (ES), Encontro Regional da Beleza (CE), Sumaré Fashion (SP) e Hair Brasil (SP)
Holding the International Coiffeur Convention in Vitoria (ES) with participation of 2000 people
Participation at the Beauty Fashion Fair (ES), na HairNor (PE) e na Hair Brasil (SP) with booths of 280 m²
Launch of the Scargot product
Launch of the Nutrition Home care treatment masks
Launch of One Power Dose ampolles
Launch of BB Cream
Holding the International Coiffeur Convention in Holambra (SP) with participation of 800 people
Launch of Nativa da Floresta natural dyes
Launch of the Cachos Premium Curls line
Prominent position in the Hair Brasil (SP) with booth of 280 m², free cost workshops, Fashion Show with participation of 8 international hairstylists and special participation from the TV host Adriana Galisteu
Launch of Smooth REd and Smooth Blue
HSB has exclusivity in Brazil of the method PI
Edson Borgo takes over the presidency of Brazil OMC
Ecosmetics joins the OMC (Organization Mondiale Coiffure)
Inauguration of the HSB first franchise in Vitória/ES
Participation in Europe Cup Paris with Ecosmetics educators enjoying the first brazilian team to honor the event
Relaunch the Plastica Capilar, new formula and new packaging
Participation in a first international fair in Bologna, Italy
Holding the International Coiffeur Convention in Vitória (ES) with participation of 1800 people
Launch of straightening treatment zero formaldehyde Brazilian Keratin in Las Vegas Fair
Beginning of Distribution Center set up in Dubai
Beginning of operations in Portugal/ Europe
Launch of Blond Shield
Launch of Hair DD Obrigatore
Participation in the Beautyworld Middle East Dubai
Launch of Blend Plex Plus
Launch of Series Experience, hair salon wash basin line
Launch of Curly Wave line
Ecosmetics Coiffeur Convention in Salvador (BA) with participation of 1200 people
Beginning of Distribution Center installation in BOCA RATON/USA
Congress Ecosmetics/Unec Collection for HSB alumni
OMC Hair World International Master Class - Paris, France
HSB is elected the best Academy in the world by OMC
Launch of Moisturize & Shine masks from Nutrition line - 500g, 1 kg and 1450kg
International missions in India, South Africa, China, South Korea, Europe, USA and Middle East
Launch of Brazilian Coconut
International tour (Belo Horizonte, Teresina, Manaus, Vitória, Governador Valadares and Salvador) with average of 600 people per event
Launch of Live Vegan - Pro-Fitness
Launch of Bleaching Powder free hand 500g EColore
International Coiffeur Beauty Salvador with 800 people
Launch of Hair CC Cistina
International Coiffeur Congress 10 years of HSB with 500 participants and course 100 practical
Nutrition line reformulation
Launch of Color Glam line
Launch of Nativa da Floresta home care line - Cocoa and Açaí
Coiffeur Convention Recife with participation of 1300 people
Participations in international exposition fairs: New York, Porto, Lisboa, Dubai, Bologna, Colombia
Ecosmetics Workshop and MasterClass - Honduras
Ecosmetics Workshop and MasterClass Balayage Collection - Ecuador
Launch of New Ecolore line
Over 23,000 students trained at HSB academy until the year 2019
Master Class - Honduras and Miami
Ecosmetics brand achieves the presence in 50 countries
Over 15,000 registered members on YouTube channel
Over 360,000 impacted by the free courses by the YouTube channel
Launch of Nativa da Floresta Exfoliating White Clay
46 live shows done with technical content
We went from 20,000 followers to almost 50,000 in 2020
Implementation of the Digital Marketing and Social Media division
Logo change
Launch of Balayage/21 Brazilian Collection
Launch of Florestas Brasileiras line
Beginning of Specialization course Hair Therapy and Aromatherapy
05 classes trained in Hair Therapy and Aromatherapy
Many cities were contemplated with the Hair Therapy and Aromatherapy workshop
Participation in the Premiere Orlando exposition fair
Master Class national tour in many cities in Brazil and abroad
Beginning of the strategic plan for reformulating the new Ecosmetics
Sells growth beyond double-digit
nauguration of the cosmetic distribution center implementation in the USA
Inauguration of the cosmetic distribution center implementation in Portugal